Our 2022 HackingKindness recipient: Empty Stocking Club

It's pretty simple. It's an opportunity for us to do something nice for an organization doing good.

In 2022, our HackingKindness recipient was Empty Stocking Club, and we were thrilled to help this child-focused organization with a new website.

About Empty Stocking Club

The Empty Stocking Club is the charitable arm of the Wisconsin State Journal. They provide new toys to children in need in the Dane County and surrounding areas each year at Christmas. Their sole mission is to ensure every child has a toy for the holiday season.

Parents and guardians register their children (ages 0-16) each year, and then come to the two-day Toy Depot event at the Alliant Energy Center in December, where volunteers help them shop from a huge selection of age-appropriate toys to find something perfect for each of their children.

The project

With most of their outreach and communication previously done via Facebook, Empty Stocking Club needed a website that would allow them to communicate more effectively with their three main audiences: Individuals and families applying to receive toys, volunteers interested in giving their time to distribute the toys, and donors supporting the purchase of toys. While they had a web presence, it was very minimal, serving largely as a launching point for a few key links.

Now, filled with step-by-step how-tos and context-specific FAQs, the website serves as a dependable first stop for information and links to resources for each audience, presented via a warm, friendly, and modern look and offering a responsive experience across devices.

How we helped

  • New Webflow website
  • Information architecture and content population

You can read more about the work we did for Empty Stocking Club on our blog. Interested in more information about HackingKindness? Please contact us.

With this beautiful and content-rich site, we will be better able to deliver on our mission of getting toys to children in need in our community at Christmas. Our outreach to the generous donors who support the purchase of toys, the volunteers who give their time to distribute the toys, and the individuals and families who will benefit from the effort will be exponentially better.…We are grateful and humbled by this amazing gift!

—Lynn Wood, Executive Director, Empty Stocking Club

Know someone who could use a digital boost this year?